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Carolina Case Challenge

This multi-university competition challenges students to solve real problems through interdisciplinary solutions. The case is provided by the Kenan Flagler school of Business at Carolina, one of the most competitive business schools in the US. 


Through the Kenan Flagler School of Business, The Link Group submitted a case to utilize artificial intelligence in order to overhaul the market research industry. 


Meet Our 2024 Team

The team members are Luke Kappes-Sum, Carson Arnoldy, Anthony Lance, and Zain Mohammed. They developed an innovative approach to utilizing AI in market research as per the case packet from The Link Group.   The team traveled to North Carolina and competed on April 18th and 19th. 

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